Essential

A live website, one or two campaigns running, and nobody really knows where enquiries come from. Before investing more in acquisition, you need to be able to count accurately.

Essential sets up this foundation: the events that matter to your business, measured correctly from the start.

Free pre-audit See if this package suits me
GTM & GA4 GDPR-compliant France, Belgium, French-speaking Switzerland
Up to 20 events Scope: the key events of your business
3 to 5 days Setup time
Deliverables Tracking plan, structured GTM container, configured GA4
Progress curve and pie chart, symbolising measured results Computer screen with an audience curve and a location marker

This package is for you if…

Your site isn't measured, or measured badly

No tool in place, or GA4 installed without a tracking plan: page views come through, nothing else. I start again from the GTM container and what really needs tracking on your site.

Enquiries come in, without anyone knowing where from

Form, phone number click, appointment booking, download: every contact comes through with its source and originating form, not just as a monthly total.

You have doubts about your cookie banner

A CMP has been installed, with no certainty that Consent Mode v2 is really wired up behind it. I record what is set before and after refusal, and rework the triggers if needed.

What the Essential package includes

The scope is set in the quote, after the free pre-audit. Nothing is billed along the way unless you have asked for it.

Audit and scoping

  • GTM container assessment: active tags, triggers, variables, obsolete items.
  • GA4 property check: data streams, duplicates, silent events, misconfigured conversions.
  • Scoping workshop (1 h) to identify the decisions your data needs to inform.
  • Written audit report: what is measured, what isn't, and what is measured wrongly.

Implementation

  • Installing or taking over the GTM container, standardised naming of tags and triggers.
  • dataLayer structure for the site's key interactions.
  • GA4 configuration: data streams, collection settings, retention period, internal traffic exclusion.
  • Events and conversions: form submission, phone click, email click, document download, outbound click.
  • Consent Mode v2 wired to your CMP, with behaviour checked before and after consent.

Testing and debrief

  • Event-by-event testing in real browsing before going live.
  • Duplicate check and verification of the parameters received in GA4.
  • Documented tracking plan, readable by your teams and any provider who takes it over.
  • Debrief session (1 h) on your own data.
  • 30 days of adjustments after go-live.

How it works?

Understand your business challenges and check every trigger before go-live, for an effective service.

Step 1

Audit of the existing setup

I analyse the existing GTM and GA4 accounts and properties, the container structure, existing tags and traffic sources, so I can offer a service that truly meets your needs.

Step 2

Scoping your needs

I gather your tracking and monitoring needs for your site, from simple page views to complex multi-step lead-generation funnels.

Step 3

Tracking plan

I design a tailored, comprehensive tracking plan that formalises your tracking goals in line with your strategic objectives.

Step 4

Tag implementation

Structuring the Google Tag Manager container and creating tags, variables and triggers for optimal tracking.

Step 5

Testing and go-live

No trigger goes into production without being tested in real browsing, parameter by parameter.

Step 6

Debrief

Delivery of the tagging plan and one hour analysing your data and analytics accounts, for complete follow-up.

Timeline given in working days and as a guide: it starts when access is received (GTM, GA4, back office). Allow two weeks in total for a standard brochure site. In practice, the only delays that slip are approving the tracking plan and opening access.

What you keep at the end

You stay in control of your accounts and data from start to finish: from the audit to the post-project debrief.

Audit reportThe real state of your measurement, in writing, without unnecessary jargon.
Tracking planA document that belongs to you and is still readable two years from now.
Clean GTM containerStandardised naming, documented versions, access in your name.
Usable GA4Accurate conversions and reports that answer your questions.

Essential at a glance

A clear summary of the package to boost your marketing performance.

Essential package
The fundamentals of reliable tracking
From
1 200 €

Price excl. VAT, for a brochure site with a standard scope.

Timeline3 to 5 day
TermsFixed quote
PaymentCard or bank transfer
Monthly supportoptional
Free pre-audit

What the price includes

  • Full audit of the GTM container and GA4 property, delivered in writing.
  • Scoping workshop of one hour on your business questions.
  • Documented tracking plan, approved by you before implementation.
  • GTM container and dataLayer structured, standardised naming.
  • GA4 and key conversions: form, phone, email, download.
  • Consent Mode v2 wired to your CMP and checked in both states.
  • Event-by-event testing before going live.
  • One-hour debrief on your data, then 30 days of adjustments.

The price covers the scope described above. Services such as monthly reporting, server-side tracking and connecting your ad platforms can be added on request. The final quote is drawn up after the free pre-audit and remains fixed: nothing is billed during the project unless you have asked for it.

Questions about the Essential package

Who is the Essential package for?

Brochure and lead-generation sites that need accurate measurement over a limited scope: contact forms, phone calls, downloads, outbound clicks.

How much does the Essential package cost?

It starts at €1,200, for a brochure site with a standard event scope. The quote is fixed and drawn up after the free pre-audit: there is no extra billing during the project, unless you ask to extend the scope yourself.

How long does the project take?

Allow one to two weeks between scoping and going live, depending on technical access and testing time. You receive the timeline with the action plan.

What happens if my site changes later?

The documentation provided lets your teams or another provider pick up the work without starting from scratch. You have 30 days of adjustments after go-live, and you can move to a more complete package at any time without redoing the foundations.

Is the GDPR covered in this package?

Yes. Consent Mode v2 is wired to your CMP and checked in both states, with and without consent. Retention periods and internal traffic exclusion are configured. However, legal drafting of your privacy policy is outside my scope.

A question that isn't on this list?

Thirty minutes on a video call is usually enough to scope a need and find out whether this package is the right one.

Book a slot

Book your Essential package

Tell me your type of site, the tools in place and your deadline. Reply within 48 hours, with a fixed quote and a timeline.

Book a 30-minute call
contact@anne-adrianni.com 06 13 53 41 25