My name is Anne Adrianni. I am a freelance tracking consultant, and my job is to make sure your data reflects reality: data that tells you which channels bring customers, enquiries and revenue. Not reports nobody reads. Better-informed decisions.
Master's in marketing (Aix-Marseille) GA4 specialist & GTM Freelance since 2024
Page updated on 1 October 2026
With a master's degree in marketing from Aix-Marseille University, I gained solid experience in traffic acquisition while working as a traffic manager.
Passionate about tracking, I then chose to specialise in it, building relevant and logical data architectures for clients in a range of sectors, before going freelance in 2024.
Today, I help businesses, small companies and SMEs manage their marketing budget and performance with complete, tailored tracking that genuinely meets their goals.
My conviction is simple: wrong data is data that costs more. Don't wait to call on an expert who really understands your needs.
I build architectures that turn your data into performance levers.
I take your business goals into account before implementation, to meet your needs precisely.
I answer your questions within 24 hours and stay reachable after the project, when the first questions come up.
dataLayer-based tracking withstands changes to your site and keeps your data stable over time.
I deploy server containers to make data collection resilient to blockers and extend the lifetime of first-party cookies.
I configure the CMP and Consent Mode to stay compliant without sacrificing usable data volume.
The benchmark for tag management on your site. Intuitive, robust and fast.
Google's analytics solution, powerful and intuitive.
I use Data Studio for its integration with the Google ecosystem and its interactivity.
Matomo offers a reliable open-source alternative, able to measure audiences even without cookies.
I use Didomi to manage user consent, in line with CNIL requirements.
I use Piano Analytics for projects that require a European solution, with sovereign hosting and measurement possible without consent.
I host your server-side Google Tag Manager containers on Stape to make data collection resilient to blockers and extend the lifetime of first-party cookies.
The French alternative for server-side tracking: European hosting, quick setup and daily monitoring of the server container's health.
For projects that require full control of the infrastructure, I deploy the server container directly on Google Cloud Run, as close as possible to your Google environment.
I answer any question within 24 hours, to keep pace with your business.
You stay in control of your accounts and data at every stage of the project.
As an independent freelancer, I adapt the format and pace of the project to your needs, with no intermediary or internal red tape.
Readable reports, prioritised findings and directly actionable recommendations, without unnecessary jargon.
I take into account the specific needs of every business I work with.
Advanced command of GTM, GA4 and the dataLayer, built on tracking projects since 2023.
I also support your Google Ads campaigns: account audits, campaign structure, conversion tracking and ROAS-based management. Reliable tracking and well-built campaigns go hand in hand: every euro spent must be linked to a measurable result.
A question or a web analytics project? Don't hesitate! I will do everything I can to meet your needs.
Book a 30-minute call