Advanced

Ad blockers, Safari's ITP, shortened cookie lifetime: part of your signal is lost before it even reaches GA4, and that share grows every year. When the media budget runs to thousands of euros a month, it ends up costing a lot.

Advanced moves measurement to the server and sends complete conversions back to the ad platforms, right down to the real lead quality in your CRM.

Free pre-audit See if this package suits me

GTM & GA4 GDPR-compliant France, Belgium, French-speaking Switzerland

Web, ad platforms and CRM Scope: site, ad platforms and CRM connected

4 to 6 weeks Setup time

Deliverables Server-side tracking deployed and tested

This package is for you if…

A media budget that matters

Several thousand euros a month on advertising: at this level, a few points of lost signal add up. Moving to the server becomes an investment, not a technical refinement.

Eroding performance

A widening gap between reported conversions and your actual sales, algorithms that no longer learn. Server-side tagging gives ad platforms something to optimise on again.

Long sales cycle or variable quality

Not all leads are equal. We send the real quality back to the platforms, so they optimise for what converts rather than for volume.

What the Advanced package includes

The scope is set in the quote, after the free pre-audit. Nothing is billed along the way unless you have asked for it.

The full Perform scope

Full audit and scoping of management indicators.
Funnel tracking plan, e-commerce or lead generation.
Consent Mode v2 and end-to-end consent management.
Data Studio dashboard on your management indicators.
Systematic testing before every go-live.

Server-side collection

Server-side GTM container deployed on your infrastructure or dedicated hosting, with your own subdomain.
Event transport from the browser to the server container, with enrichment and filtering.
Google Ads enhanced conversions and Meta Conversions API, with controlled deduplication.
Cookie lifetime first-party restored, resistant to browser restrictions.
Data minimisation transmitted, in line with the GDPR.

Management and support

Multi-channel attribution: model comparison, multi-touch journey analysis, documented decisions.
Lead quality feedback to the platforms, from your CRM where possible.
Monthly check-ins: collection checks, drift, site changes to integrate.
Operations documentation and skills transfer to your teams.
Optional ongoing support, cancellable, with no minimum term.

How the project runs

The common thread stays the same at every step: understand your business questions first, then check every trigger before go-live.

Step 1

Signal loss diagnosis

We first quantify what is lost and where: consent, blockers, cookie expiry, attribution gaps. Without this estimate, server-side tracking remains an unjustified expense.

Step 2

Collection architecture

Choosing hosting for the server container, the subdomain and the flows to switch. Not everything goes server-side: decisions are based on the real gain.

Step 3

Server-side deployment

Setting up the container, transferring events, enrichments, filtering out unnecessary data before it is sent to the platforms.

Step 4

Platform integration

Google Ads enhanced conversions, Meta Conversions API, deduplication checked over a control period before the full switch.

Step 5

Attribution and lead quality

A comparison of attribution models and, where your CRM allows, sending the real value of leads back to the platforms.

Step 6

Long-term support

Monthly check-ins to monitor collection, integrate site changes and adjust what needs adjusting. Measurement degrades if nobody watches it.

Timeline given in working days and as a guide: it starts when access is received and server container hosting is approved. Allow five to six weeks before the full switch, as the deduplication control period cannot be shortened without risk to your campaigns.

What you keep at the end

Everything produced belongs to you and remains usable without me. The goal isn't to create dependence on a provider.

Server-side collectionA documented server container on your subdomain.

Restored signalConversions that come through despite blockers and refusals.

Readable attributionModels compared and a reasoned budget decision.

Monthly supportMeasurement that is monitored, not frozen on delivery day.

Advanced at a glance

The scope, price and terms, all in one place.

Advanced package

Pricing

On quote

Drawn up after diagnosis, as the scope varies widely from one advertiser to another.

Timeline4 to 6 weeks

TermsFixed quote

Server hostingPaid by you

Monthly supportOptional

Free pre-audit

What the price includes

The full Perform scope: funnel, platforms, dashboard.
Quantified diagnosis of your signal loss before any deployment.
Server-side GTM container on your own subdomain.
Google Ads enhanced conversions and Meta Conversions API.
Cookie lifetime first-party restored.
Multi-channel attribution: models compared, documented decisions.
Lead quality sent to the platforms from your CRM.
Monthly check-ins, cancellable, with no minimum term.

The price depends on the number of platforms to connect, access to your CRM and whether a Perform foundation is already in place. Server container hosting — a few tens of euros a month for moderate traffic — is billed directly by the host and is not part of my fees. If the diagnosis shows the gain doesn't justify the investment, I'll tell you and the Perform package remains the right choice.

Questions about the Advanced package

Is server-side tracking really necessary?

Not always. Below a certain media budget, hosting and maintenance costs outweigh the gain. The initial diagnosis quantifies how much signal you really lose: if the expected gain doesn't justify the investment, I'll tell you and the Perform package remains the right choice.

Does server-side tracking get around consent?

No, and that would be illegal. Consent continues to apply in full: a user who refuses is not tracked. Server-side tracking makes measurement of users who have accepted more reliable and longer-lasting, and reduces the data sent to third parties — which supports the GDPR rather than working against it.

How much does server container hosting cost?

It depends on your traffic volume and the chosen solution. Allow a few tens of euros a month for a site with moderate traffic. This cost is billed directly by the host, isn't part of my fees, and I give you an estimate during scoping.

Why is the price on quote?

Because the scope varies a lot: number of platforms to connect, CRM access, funnel complexity, whether a Perform foundation is already in place. The quote is drawn up after the free pre-audit, at a fixed price, and monthly support remains optional and cancellable.

Is monthly support mandatory?

No. The deployment project stands on its own and you leave with complete operations documentation. Monthly support exists because sites change — page redesigns, new forms, CMS changes — and unmonitored collection degrades silently.

A question that isn't on this list?

Thirty minutes on a video call is usually enough to scope a need and find out whether this package is the right one.

Book a slot

Book your Advanced package

Tell me your media budget, platforms and CRM access. Reply within 48 hours, with a costed scope and a timeline.

Book a 30-minute call

contact@anne-adrianni.com 06 13 53 41 25